Tuesday, February 27th 2018 

    La Bonne, Sant Pere Més Baix 7, Barcelona


  • THEME OF 2018 edition

    Personalization Based on AI

    AI-based products can ingest rich data, learning about user preferences in on-going manner, delivering personalized content that users want and need. The learning component, in which computers can discern patterns within a data set in order to predict what consumers will want next, is what will take product automation to the next level.


    Mercedes Wullich

    Accelerating women, boosting their visibility and believing that the women's lobby is a tool to shorten timeframes to arrive more quickly to the place they want to be. Through GenderCapital.com, she organises meetings with companies and institutions to promote gender diversity. Through MujeresyCía.com, which turns 10 years old in 2018, she offers visibility and a voice to women to promote a diverse and plural society that leaves stereotypes aside. Her latest initiative is engageMEN, a challenge that involves male leaders, to change the structure of their organizations, understanding that diversity is not only fair, but it also results in economic benefits. She is the author of the book 'Six Women, Six Voices, Another Look at Power and Women'.

    Our speaker line-up is 100% women

    Tilke Judd

    Product Manager @Google

    Currently working at Google, Tilke is Product Manager for Google Alerts, Google Search and Google Assistant. Prior to Google, she completed her BS in Math, and MS and PhD in Computer Graphics at MIT.


    Lisa Falco

    VP / Head of Data Science @ AVA

    Expert on algorithm development (from first data analysis to deployment) for medtech and wearables. VP Data Science at AVA, leading the data science team and algorithm development.


    Raphaëlle Dessein

    CRM Manager @BlaBlaCar

    Built the CRM department and strategy for @BlaBlaCar for its 22 markets. Creating the ultimate customer experience based on AI & Creativity, to focus on what matters: human emotions.

    How do AI-based products deliver what users really want?

    Tilke Judd

    Building the Google Assistant

    Advances in machine learning and artificial intelligence are transforming the way users access information and interact with technology. By showing examples of the challenges and solutions that Google has come across in building the Google Assistant, Tilke will demo how this Age of Assistance is taking shape.

    Lisa Falco

    AI for personalized fertility predictions

    How data and AI can empower women with powerful health insights throughout their entire reproductive lives? Ava is currently using a combination of machine learning and wearable technologies to help people around the globe become parents.

    Raphaëlle Dessein

    The exciting part of AI? You.

    What is AI at BlaBlaCar and what does it look like? We'll concretely show direct and indirect benefits of AI, which will open the conversation on its impact on our job as Marketing Managers.


    A lively discussion about AI issues

     Photo credit: Leonardo Flaiban via Visual hunt / CC BY-ND

    Susana Duran

    Mobile & Bots Director

    @ Sage

    Leading the Innovation Lab at Sage, while managing teams in different regions. Mobile, chatbots and AI solutions, delivering the most outstanding experiences with different technical approaches.


     Photo credit: Leonardo Flaiban via Visual hunt / CC BY-ND

    Carolina Lair

    Sales Executive @Snips

    Co-founder @Women in AI

    Sales Executive at Snips and Co-founder at Women in AI, the community of passionate women, experts, and self-trained people in the field of Artificial Intelligence.


     Photo credit: Leonardo Flaiban via Visual hunt / CC BY-ND

    Maria Iontseva

    Co-founder & Design Director @ Lobster

    On a mission to change the landscape of creative digital content as the co-founder of Lobster, where creators connect with creatives. Since launching at TechCrunch Disrupt London, Lobster went on to win the Hottest Adtech/Marketing Startup award at the Europas.


     Photo credit: Leonardo Flaiban via Visual hunt / CC BY-ND

    Kristina Fedorenko

    Data Scientist @Booking.com

    Having worked on such tasks as predicting user's click on a banner and predicting gender and age of user for advertising companies, she currently focuses on site content-related tasks such as predicting whether a property is family-friendly or not, and which filter set is the best for a user.


     Photo credit: Leonardo Flaiban via Visual hunt / CC BY-ND

    Meritxell Gimeno

    CEO and Co-Founder @DRACO SYSTEMS

    Following her enthusiasm and passion for technology, Txell created DRACO SYSTEMS with various university colleagues 15 years ago, all experts in the design and development of electronic products for a broad range of industry sectors.



    Recognizing Unique Initiatives


    The Women in Mobile 2018 Award, powered by AirB'n'B, is conceived to offer recognition to a feminist program that works to strengthen the role of women in STEM areas.


    Candidates preselected by Women in Mobile:

     Photo credit: Leonardo Flaiban via Visual hunt / CC BY-ND

    FemDevs is a non-profit association that was born with the aim of promoting the interest, participation and presence of women in the videogame industry.

     Photo credit: Leonardo Flaiban via Visual hunt / CC BY-ND

    A community focused on the involvement, inspiration and empowerment of women in the area of technology. A strong network of women who support and encourage each other to pursue careers in technology.

     Photo credit: Leonardo Flaiban via Visual hunt / CC BY-ND

    Our mission is to inspire women to excel in technology careers. We envision a world where women are proportionally represented as technical leaders, executives, founders, VCs, board members, and software engineers.

     Photo credit: Leonardo Flaiban via Visual hunt / CC BY-ND

    Association of communities in the technological sector that seeks to awaken and enhance female talent. We combine our resources to make them available to all girls, women and men who want to see more women in the digital sector.

     Photo credit: Leonardo Flaiban via Visual hunt / CC BY-ND

    Encouraging young women with employability difficulties to become leading professionals in the digital world. We do this through a comprehensive program aimed at women, which includes intensive training in highly demanded digital profiles and facilitates their insertion in companies.

     Photo credit: Leonardo Flaiban via Visual hunt / CC BY-ND

    Join a new generation of women in tech. We are the first and only crowdfunding platform that provides the necessary funding for women to learn tech skills.


    Doors will open at 19:00

    Welcome by WiM co-founders

    19.30 - 19.40

    Opening Speech - Mercedes Wullich

    19:40 - 19:45

    Keynote: Tilke Judd - Google

    19.45 - 20.00

    Lisa Falco - AVA

    20.05 - 20.15

    Raphaëlle Dessein - BlaBlaCar

    20.20 - 20.30

    Panel Discussion

    20.30 - 21.00


    21:00 - 21:15

    Networking Party

    21:30- 22:30


    Thanks to our six amazing sponsors for making this event possible

    Premium Sponsor


    Belong Anywhere

    Founded in 2008, Airbnb’s mission is to create a world where people can belong when they travel by being connected to local cultures and having unique travel experiences. Its community marketplace provides access to millions of unique accommodations from apartments and villas to castles and treehouses in more than 65,000 cities and 191 countries. With Experiences, Airbnb offers unprecedented access to local communities and interests, while Places lets people discover the hidden gems of a city as recommended by the people that live there.

    Gold Sponsors

    Schibsted Spain

    Leading media group

    Schibsted Spain is the leading online classifieds and employment marketplace business in Spain. Our goal is to be the marketplace that improves peoples’ lives by offering opportunities through our brands: vibbo, InfoJobs, fotocasa, habitaclia, coches.net, motos.net y milanuncios.


    Creating the Workplace of the Future

    Doist is a remote-first company with employees from all around the world. Our mission is to help people do more and stress less, making work more calm, organized, and productive with simple yet powerful tools like Todoist & Twist.


    The first and foremost taxi app in the world

    With over 10 million downloads and 100,000 taxi drivers, mytaxi is the leading e-hailing app in Europe, available in over 50 cities within 9 European countries. We provide the direct connection between passenger and driver. Our vision: Create everyday magic in city movement.


    Insurance and Risk-Management

    Zurich is a leading multi-line insurer that serves its customers in global and local markets. With about 55,000 employees, the company provides a wide range of general insurance and life insurance products and services. Zurich serves individuals, small businesses, and mid-sized and large companies, including multinational corporations, in more than 170 countries.

    Braze (Formerly appboy)

    Lifecycle engagement platform

    Engagement platform that empowers growth by helping marketing teams to build customer loyalty through mobile, omni channel customer experiences. We unite data, teams, and technology to create brilliant brand messaging experiences for customers everywhere.



    A Family Business Dedicated to Fine Wine

    We are a team of individuals committed to one single objective: From the soil to the table, we create exceptional wines and distillates, with the aim of encouraging memorable experiences in every corner of the world.


    Premium Chocolate with a 170-Year History

    Lindt chocolates are known worldwide for their incomparable, unique taste and fine melting texture. The creation of such fine chocolate is an art that requires profound expertise, long-lasting experience and dedication for uncompromised quality.

  • media partners

    Thanks to our media partners for spreading the word


    The Mobile Marketing Association

    A non-profit global association, representing agents of the mobile marketing chain. With more than 800 member companies from more than 50 countries, the MMA is an organization with a global focus, regional actions and local relevance in the mobile marketing industry, with a presence in 21 countries.


    Online Tech Magazine for Women

    Mobile phones, computers, apps, programs, social networks and the internet are part of our lives. At gadwoman (gadget + woman) we want to help you to discover these tools, manage them and turn them into your allies in your personal and professional life.

    LF Channel

    PR & Content Marketing Agency

    With a focus on creating immediate results with long-term trust, our passion is communicating above the crowd. We connect brands with consumers' lifestyle desires and have a special grip on making products and services with a tech component that reach all kind of audiences.

  • Supporters

    Thanks for the great support!

    La Bonne

    Cultural Centre for Women

    A meeting place for cultural exchange and the creation of feminist projects relating to audiovisuals, performance art, and incubator projects.

    Planeta Chatbot

    Chatbots and AI

    Read news about chatbots in Spanish. Discover the best tools, NLP & IA, regulations, and more. We are a community formed by +300 expert collaborators from +10 countries who share their knowledge about chatbots.


    Don't miss one of the most special nights during the MWC week!

    You will learn about personalization based on AI, meet great people, have fun, and feel inspired!